Welcome to the inaugural episode of The Helpful Marketing Podcast! Glad you’re here!
This podcast is all about sharing ideas and insights to help you grow your business by harnessing the power of online marketing.
What is Helpful Marketing?
When it comes to building business, the Internet and social media have changed the game. They’ve enable a more savvy, educated customer that seeks out information and knows what companies they want to work with before businesses even “meet” them.
To compete, businesses need to reach and truly help customers before they come to the door. But how?
The answer: Inbound marketing, content marketing, Permission Marketing…
By any name, it’s all Helpful Marketing. It’s all about building communities of customers and prospects by freely sharing your unique insight and expertise. Using dynamic online media like video, podcasts and blogs, you can impart true value to your customers in the way they want to receive it. By starting the conversation, you, the business expert, build trust and rapport, turning a casual viewer into a buyer and then into a lifelong customer.
Imagine a steady stream of customers, coming through your business’ door, day and night, seeking your help and expertise. With that kind of customer contact, wouldn’t your business grow by leaps and bounds? Prospects are better qualified, customers are better educated, and sales cycles shrink dramatically. Best of all your marketing works for you, while you focus on other aspects of the business (or get some rest!).
Compete on a Level Playing Field
The Internet hasn’t only changed customers. It’s leveled the competition playing field for all sized businesses. You don’t need a Madison Avenue-size marketing budget or a Hollywood production company on your side. Producing online audio, video and written content has become easy and affordable. Now, even the smallest businesses can reach and attract customers in ways that were previously reserved only for the largest companies.
Inbound [Helpful] marketing can be your entire marketing strategy or it can complement what you already do. You don’t necessarily need to change your message, just shift how you deliver it.
Thank you for listening!
If you find this helpful, please head over to iTunes, subscribe to the podcast and leave us a review. We’d also love hear your thoughts, questions and experiences on this site. Please join the conversation!